JOIN TEAM BAYLEEE
Senior digital marketing executive
Colombo, Sri Lanka
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Marketing
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Full-Time
- Stablish, launch, and oversee paid media campaigns across various platforms (e.g., Google Ads, Meta Ads).
- Regularly monitor and optimize campaign performance to enhance Return on Ad Spend (ROAS).
- Search Engine Optimization (SEO): Utilize SEO tools to track our website’s performance and generate regular performance reports. Enhance website content to boost visibility and ranking on search engines.
- Analyze market trends and adjust strategies to maintain competitiveness.
- Manage the budget for digital marketing and advertising efforts.
- Keep up-to-date with new technologies and trends in the digital marketing landscape.
Requirements and skills
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools
- Perfect knowledge of web analytics tools
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field